The Best Amazon Prime Day Competitor Sales of 2024: 17 Alternatives to Shop Now

Written by on July 17, 2024

Amazon Prime Day is one of the biggest savings events of summer, with deals comparable only to those of Black Friday — but what if we told you Amazon wasn’t the only retailer offering massive markdowns this week?

Bargain shoppers know the key to finding the deepest discounts and biggest savings is by researching the competition. While Amazon’s Prime Day deals are undeniably impressive, retailers like Best Buy, Nordstrom, Petco and Macy’s are slashing prices online too. Depending on what you’re looking to put in your shopping cart, these competing Prime Day sales may be a better bang for your buck.

What do you want to add to your cart this summer? Those looking to splurge on top-tier tech should check out Best Buy’s annual Black Friday in July Sale. Pet owner deals are aplenty on Amazon, but Petco, the store exclusively catering to pets and their owners, is offering up to 50% off during its Ruff and Mews Sale. Need a new summer wardrobe? Nordstrom is reducing prices on popular fashion brands during its Anniversary Sale, including savings on Kim Kardashian’s Skims Collection.

Treat yourself to the best savings of the year right now — which aren’t exclusively found on Amazon. We’ve rounded up the best alternative Prime Day sales and everything you need to know about each online store’s savings event below, including the sale dates, best deals and more.

The Best Prime Day Competitor Sales of 2024

Allbirds Secret Sale

Allbirds makes some of the most supportive, comfortable and sustainable shoes around. Whether you’re working, running errands, or traveling, Allbirds are as lightweight and breathable as they are supportive. 

Shop the Allbirds Sale

If you’re looking for a fresh pair of sneakers for summer or have been wanting to try the brand for the first time, Allbirds is offering up to 40% off select men’s and women’s styles. The shoe retailer is also having a secret sale on kids’ shoes. Shoppers can save $25 on their purchase of children’s shoes with code SMALLBIRDS25 at checkout until July 31.

Men’s Tree Dasher 2

Men’s Tree Dasher 2

The Tree Dasher 2 is an everyday running shoe with more responsive foam, extra grip, and an improved fit to keep you moving. We love the Orange Afterglow shade for energizing your every move.

Anthropologie Sale

Now through July 21 you can save big on all sale items like bridal sets and wedding gowns, summer fits, home decor, and so much more. Take an extra 40% off all sale items, and take home those Anthropologie favorites you’ve had in your cart for weeks. 

Best Buy’s Black Friday in July Sale

Now through Wednesday, July 17, Best Buy’s rival Prime Day sale is filled with competing deals on top tech and appliances. From souped-up gaming laptops to eye-popping 4K TVs, Best Buy is serving up significant discounts on trusted brands to upgrade all your devices and home entertainment system.

Shop Black Friday in July

The Best Buy Black Friday in July sale is offering some of the best alternative Amazon Prime Day deals of 2024. Though the event is only on for a limited time, you can save hundreds on brands like Apple, ASUS, Samsung, iRobot, Sony, and much more.

65″ Samsung Frame TV

65″ Samsung Frame TV

Using its built-in motion sensor, the Frame TV can be set to show art automatically whenever someone walks into the room. It’s a great way to get a little extra enjoyment out of your display when you’re not actively using it for movies, TV shows, or gaming.

Wayfair 72-Hour Clearout Sale

Now through Thursday, July 18, Wayfair’s Prime Day alternative sale is offering up to 60% off fan-favorite furniture, rugs, home decor, lighting, and so much more.

Shop the Wayfair Sale

No matter what space of yours could use an annual refresh, Wayfair’s sale has you covered. To put the finishing touches on any room, Wayfair’s sale also includes steep discounts on bedding, patio furniture and kitchen essentials.

Target 2-Day Deals

If you missed Target Circle Week, the retailer dropped two-day deals starting July 16. There are tons of savings on appliances, furniture and clothing up to 75% off!

Shop the Target Sale

HexClad Prime Time Sale

HexClad, the Gordon Ramsey and Benny Blanco-loved cookware is getting in on the action with the brand’s Prime Time Sale. Score up to 41% off sets of dishwasher-safe nonstick pots and pan sets. Additionally, there are gifts with purchases, like knife sets and cutting boards. 

Goldbelly Prime Steak Sale

For 48 hours only, the food delivery service Goldbelly is offering up to 25% off steaks during its Prime Steak Sale. Goldbelly works with restaurants and butchers around the country to deliver fresh, delicious cuts of meat and meals to your doorstep. During the Prime Steak Sale, customers can shop savory steaks, surf and turf meals and grilling seasonings from some of the best steakhouses and butchers in North America.

Shop the Prime Steak Sale


Macy’s All-Star Week

Macy’s All-Star Week sale promises 1000s of the brand’s best summer deals. Shoppers can score up to 50% off fragrances and shoes, as well as savings up to 40% off on activewear. Macy’s Star Rewards members are also eligible for extra exclusives during the event.

Shop Macy’s All-Star Week

Whether you’re looking to jazz up your summer wardrobe, invest in a new luggage set for an upcoming vacation or revamp your bedroom decor, we suggest stopping by Macy’s All-Star Week sales event before it ends on July 23.


Nordstrom Anniversary Sale

The highly-anticipated Nordstrom Anniversary Sale is here with major summer savings on best-selling brands. Our favorite deals include major discounts on premium beauty brands, popular sneakers and women’s clothing. The Nordstrom sale runs until August 4, 2024, but many of the best deals are known to sell out.

Shop Nordstrom’s Anniversary Sale

Amongst the thousands of Nordstrom deals are discounts on La Mer skin care, On Cloud running shoes and Kim Kardashian‘s SKIMS, which has been a mainstay in our wardrobes year-round.

Petco Ruff and Mews Sale

Petco, the place where the pets go, is offering huge discounts on everything you need for your furry friend. Whether you have a cat, dog, bird, fish or reptile, Petco is delivering deals on pet supplies to keep them happy with savings up to 40% off. The Petco Ruff and Mews Sale is running now until July 20.

Shop Petco’s Ruff and Mews Sale 

These deals will not only keep your pet satisfied, but some of them will even make your life easier, such as an electric litter box that cleans up messes for you. There are also several markdowns on pet essentials, like dog food and cat treats, so you can stock up and save. The deals don’t stop there, because prices have been lowered on toys, beds, leashes, crates and more.

More Prime Day Alternative Sales to Shop Now

Blue Nile: Get up to 35% off select jewelry, including engagement rings, necklaces, and bracelets. 

Dyson: Save up to $250 on Dyson vacuums, hair tools and air purifiers now through Sunday, July 20. 

Therabody: Save u pto $500 on Theraguns, the TheraFace facial massage and more recovery devices. 

Sonos: Get 20% off speakers and subwoofers like the Roam 2 and Era 100 until Wednesday, July 17.

Casper: During Casper’s Prime Time Sale, save up to 30% on all mattresses, pillows, bed frames and mattress toppers.

Cozy Earth: Use code ETONLINE to save 35% on Oprah’s favorite bedding, pajamas, and more sleep essentials. 

Sur La Table: Save on top kitchen brands — including Le Creuset, All-Clad, Staub and more — as part of the Cyber Summer Deals event.

We’re tracking down all the best Prime Day discounts, including the best lightning deals and rival sales during Prime Day 2024. Whether you’re trying to find the best Prime Day deals on tech, Prime Day sales on beauty and fashion finds or Prime Day deals on health and fitness equipment, our team of expert deal hunters has you covered.

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